Practical guide
Use this workflow before choosing another tool.
Merchants seeing a website-needs-improvement issue in Merchant Center and trying to identify which visible store trust gaps to fix first. The useful move is to turn that search into a small operating decision: what gets captured, who reviews it, what copy is safe, and what should stop before it reaches a customer.
A website-needs-improvement issue should be handled like a reviewer walkthrough. The buyer needs to confirm that contact paths, policy pages, account details, landing pages, product information, and checkout-visible values are easy to access and consistent. Treat the template below as a starting point for review, not as final external copy. The buyer still needs to adapt it to their business, product, policy, tools, consent rules, and support boundaries.
- 01Open the store in a clean browser and confirm the homepage, product pages, policy pages, contact page, cart, and checkout path load normally.
- 02Compare visible contact information with Merchant Center account details and support routes.
- 03Check that return, refund, shipping, privacy, terms, and contact pages are linked from public navigation or footer areas.
- 04Review product page claims, pricing, availability, images, variants, and checkout values for contradictions.
