content audit template

Audit existing content before making more of it.

A content audit helps decide what to update, keep, repurpose, merge, or retire. The goal is better content operations, not a giant spreadsheet nobody uses.

Use the template See related tools
Search intent Marketers and operators reviewing existing content before updating, deleting, repurposing, or building a new calendar.

This page is a practical guide, not a guarantee of leads, revenue, compliance, payment collection, or platform approval.

Practical guide

Use this workflow before choosing another tool.

Marketers and operators reviewing existing content before updating, deleting, repurposing, or building a new calendar. The useful move is to turn that search into a small operating decision: what gets captured, who reviews it, what copy is safe, and what should stop before it reaches a customer.

A content audit helps decide what to update, keep, repurpose, merge, or retire. The goal is better content operations, not a giant spreadsheet nobody uses. Treat the template below as a starting point for review, not as final external copy. The buyer still needs to adapt it to their business, product, policy, tools, consent rules, and support boundaries.

  1. 01Asset: title, URL or file, format, owner, publish date, and topic.
  2. 02Performance: traffic, clicks, leads, sales assist, engagement, or support usefulness.
  3. 03Quality: freshness, accuracy, search intent, buyer fit, and internal links.
  4. 04Action: keep, update, repurpose, merge, redirect, archive, or delete.

Content audit fields

A safe starting template.

Adapt this to the buyer's business, tools, consent rules, contracts, and platform policies before using it with real customers.

01
Asset: title, URL or file, format, owner, publish date, and topic.Review manually before external use.
Step
02
Performance: traffic, clicks, leads, sales assist, engagement, or support usefulness.Review manually before external use.
Step
03
Quality: freshness, accuracy, search intent, buyer fit, and internal links.Review manually before external use.
Step
04
Action: keep, update, repurpose, merge, redirect, archive, or delete.Review manually before external use.
Step

Checklist

What to verify before using the workflow.

Group assets by buyer problem, not only by format.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Check whether old content still matches the offer.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Find pages worth turning into guides, emails, or social posts.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Assign owners and due dates for updates.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Avoid deleting content without checking links and traffic.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Avoid these mistakes

The page should reduce risk, not just increase clicks.

Auditing content without deciding actions.

Fix this before treating the workflow as production-ready.

Keeping stale claims because the page still gets visits.

Fix this before treating the workflow as production-ready.

Ignoring internal links and redirects.

Fix this before treating the workflow as production-ready.

Creating new content before fixing high-value old assets.

Fix this before treating the workflow as production-ready.