google review request template

Ask for reviews without making the request risky.

Review requests work best when they are timely, honest, and easy to answer. Keep the message neutral, avoid incentives, and make sure the customer actually had a completed experience.

Use the template See related tools
Search intent Local businesses that want more reviews and need safer request wording before sending customers to a review profile.

This page is a practical guide, not a guarantee of leads, revenue, compliance, payment collection, or platform approval.

Neutral review request copy

A safe starting template.

Adapt this to the buyer's business, tools, consent rules, contracts, and platform policies before using it with real customers.

01
Hi {{first_name}}, thanks for choosing {{business_name}}.Review manually before external use.
Step
02
If the service met your expectations, would you be willing to share a short Google review?Review manually before external use.
Step
03
{{review_link}}Review manually before external use.
Step
04
If something needs attention first, reply here and we will review it.Review manually before external use.
Step

Checklist

What to verify before using the workflow.

Send only after the service or delivery is complete.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Do not offer rewards, discounts, or pressure for positive reviews.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Give unhappy customers a support path without gating review access.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Use the correct public review link.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Track request date and response channel.

Keep this visible before sending, publishing, collecting data, or handing the workflow to another person.

Avoid these mistakes

The page should reduce risk, not just increase clicks.

Asking only happy customers for public reviews.

Fix this before treating the workflow as production-ready.

Offering incentives for a positive rating.

Fix this before treating the workflow as production-ready.

Sending the request before the job is finished.

Fix this before treating the workflow as production-ready.

Using copy that sounds like a fake review script.

Fix this before treating the workflow as production-ready.